Websites and marketing systems for contractors

Some of it works the day we turn it on. The first call you miss while you're on a roof gets a text back, and that happens the first day.

Reviews take a few weeks, because the ask goes out after a job finishes and jobs have to finish.

Local search is the slow one. Months, not weeks. Anybody promising you page one in a fortnight is selling you something.

And none of it works if nobody uses it. If the plan is to pay us and never look at it, we're the wrong fit and we'd rather say so now.

There’s a one-time setup fee, then a flat monthly price that doesn’t move around. Both numbers come up on the first call, before you have to ask.

After setup, it’s month to month. If you want to cancel, send us an email.

No — it’s fewer things. Leads show up where your office already works, already typed in, so there’s no new tab to babysit.

What goes away: retyping the same name, address and phone number from one screen into another, calling customers to confirm appointments, and keeping track of follow-up by memory.

Whatever reporting you owe your lead sources stays exactly as it is. If this ends up being one more thing to check, we built it wrong.

No. Your business number is on every truck, yard sign, website and ad you’ve ever run. It comes with you, keeps ringing the way it does now, and can send and receive texts on top of that.

We confirm the specifics of your setup on the first call, before anybody promises you anything.

You do, from day one. If you leave, you keep the phone number, every contact, and every conversation, and we hand over the logins that week.

Booked out is a good problem, and it isn’t the one this solves.

Think about what happens to a lead you paid for. Somebody gets back to them a few hours later. They call twice, don’t hear back, and it gets written off as a bad lead.

It usually wasn’t a bad lead. It got worked from memory, in between jobs, by somebody with four other things to do.

That’s money you already spent going out the door. Buy half as many leads, work them twice as well, and you come out ahead.

The other half is your week. Less chasing, less remembering, and an office that isn’t holding all of it together in their head.

That's a good position to be in, and it isn't a reason to let the rest leak.

A referral still has to call you. If that call goes to voicemail on a Tuesday afternoon, the person who sent them hears about it before you do.

Referrals also run on the same thing everything else runs on — somebody remembering. The review that never got asked for. The customer from two years ago nobody followed up with.

That is the machine that makes referrals, and right now it runs on memory.

We're not replacing word of mouth. We're making sure it doesn't stall.

No. JobTread, Buildertrend, or whatever you already use can keep handling estimating, pricing, production and running the job.

Upriver handles the customer-facing pieces around it — new inquiries, conversations, booking, reminders, estimate follow-up, reviews, and staying in touch with past customers.

We’re not trying to replace software that’s already doing its job. We’re filling the gaps around it.

You don’t need to become one. You get a text when somebody books, and one page Monday morning. Your office gets one screen instead of four apps.

We walk them through it live when the system goes on — a real person on a real screen, not a video course.

Anyone who can text can use it. And if your office needs help afterward, they can call us directly.

No message goes live until you’ve read it. You can change any word you want before we turn the system on.

It’s your name and your number on the conversation, and anything the system sends shows up in the same thread your team can see.

During the first 7–10 days we wire your number, website, lead sources, calendar and follow-up into the system — lead responses, appointment reminders, estimate follow-up and review requests.

Then we go live together and walk your office through it on the actual system.

After that you get one page every Monday morning showing what’s happening, and we have a call with you at the end of the first month.

No. A CRM is software. Upriver is the system we build on top of it.

We map what happens when somebody calls, fills out a form, books an appointment, gets an estimate, needs a follow-up, or finishes a job. Then we build it, connect it, test it, and keep it running.

You aren’t buying another login. You’re buying something already set up around your shop.

No. Phone, website, Google, referrals, yard signs, ads — whatever is working now can keep working. We work on what happens after somebody raises their hand.

For the core Upriver system, yes. We don’t sell exclusive territories for websites, lead response, appointment reminders, follow-up, reviews, or the rest of the base system.

Our paid Meta ads and survey funnel service is different: we take one paid acquisition client per trade, per metro.

If we’re already running paid acquisition for a direct competitor in your trade and market, we won’t sell that same service to another one.